Helvetica The Perfume is the first limited edition project from Guts & Glory, a design and branding studio based in Oakland, California. Yes, this is actually real. Yes, it is just distilled water. Yes, it is an expertly produced object for design fetishists, collectors, absurdist, and people with a sense of humor.
When we’re not developing our own products we build brands that are rooted in simple but big ideas, driven by strategic storytelling and obsessively crafted in execution.
To learn more about Guts & Glory, click here.
Lovers & Haters
Like smashing glass or throwing paint? You can see the making of this project here.
Press and general inquiries can be made by emailing firstname.lastname@example.org.
Should the scent of nothing not be right for you, returns will be accepted within 30 days of purchase and must be returned unused and in original packaging. To arrange a return, please send an email to email@example.com with your name and order number and the word “Return” in the subject line.