Helvetica The Perfume

The Lovers

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  • I would buy this without shame #helvetica #typography @yvannaharris
  • Helvetica: The Perfume ("For Those Who Dare To Be The Same") is gag-gift elevated to art @BenReininga
  • The font abides, man. The font abides. @kingshukdas
  • I have to admit that this is brilliant in it's simplicity. @Phastraq
  • Not sure if I'm offended by this or if I'm flattered, but I will always be Helvetica for life. @michaeltown
  • holy shit, this is why marketing is an art. @thereisnorisk
  • Some big modernist fans at Whitespace. We say long live Helvetica and all its gorgeous nothingness @whitespace01
  • Bwaaahahahahahahahahaha. --> Air. Water. You. @workscollective
  • Oh. My. God!!! How did I not know about this earlier?!? Is it too late to adjust my wish list? @afternoondlight
  • Fonts as brands. I love the concept of Helvetica as a fragrance! @whenyagodatweet
  • beautiful. @franknoca
  • A great product with so much and so little. Genius branding with a slight comic touch. #buythis @toldyaso_gm
  • In case you were wondering what Helvetica smells like, the answer is: nothing. Or oranges and burnt toast, if you've suffered a stroke and therefore decided to drop $62 plus shipping on this very elegant gag gift. Jezebel
  • This will be my vintage pet rock's new BFF on the cosmetic counter of my revivification parlour. @michaelthorner
  • Font snobbery at its finest...lets see if it appears on Basenotes database ; ) @bexlondoner
  • Thanks @GutsGloryAndUs we now smell exactly like before RT @ArminVit: My own bottle of Helvetica The Perfume. @UCllc
  • ALSO THIS IS WONDERFUL @courbs
  • The most exquisite bottled water on the planet @mckltype
  • I love the emperor's modernist perfume. Totally brilliant thinking. @isabelachick
  • A Helvetica-inspired perfume gets props for being a witty, Secret Santa-worthy take on modernism. Time Magazine
  • Type or hype? “@HelveticaParfum: Jan Tschichold knows that women who wear Helvetica The Perfume understand type.” @jonhoneyball
  • I'll use it to make my pet rock smell better. comment by Justme
  • The faux pas of the font world has finally taken shape as a perfume. #WishList #PaperWeight @MeAndMissJones
  • I want to buy @HelveticaParfum–but do you have any plans to package with it your tweetstream somehow? I'm serious. WANT. @smc90
  • 2 oz. of distilled water. Precious bodily fluids, Mandrake. Kottke
  • Why the Helvetica hate? It's a hell of a lot better font than most "designers" tend to use when they're trying to be "creative". comment by arkay808
  • This wins the Internet today: RT @Jezebel: Helvetica the perfume is irony distilled @chebutykin
  • Sorry, Britney, but this font is about to damper your fragrant “fantasy.” Providing the best bottled nothing since Phoebe Buffay started hawking Aquafina, the Oakland, Calif.-based design collective has put out what is sure will be the scent of the (hipster’s) holiday season. PR Daily
  • If I was a girl this is what I'd smell like... @mattbury
  • "You smell good, what is that?" "Me? Oh, that's just Modernism." @themelp
  • If this is all just a way for them to put their branding company on the map, then you know what? Good fucking work. Four Pins
  • Maybe you're just more of a Comic Sans lady. New York Magazine

The Haters

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  • Someone clever is very proud of themselves. comment by Khoi Vinh
  • This is probably the most retarded thing the "design" world has given us. What a waste of resources. Thanks hipsters. comment by Leah Rachcof
  • Best email header of the day–Knives Made From Dinosaur Bones. Worst email header of the day–Helvetica… THE PERFUME @MechaMorgan
  • Typography nerds, you have gone too far @jtucker
  • Some people just have too much time on their hands... @colmoneill
  • I can't be sure but something sure smells of bullshit. @Joseph_Delaney
  • This is almost hilarious? But then it's just stupid. comment by collierLA
  • Doesn't everyone make fun of Helvetica? #bleh @khays11
  • i'm thinking helvetica smells like my grandmother? @teeeemoney
  • Si je comprends bien, puisque la typo Helvetica est soi-disant "neutre", le @HelveticaParfum, c'est juste de l'eau. Seri-fucking-ously @da_mn
  • #Helvetica Perfume, "The Scent of Nothing" ... if only the $62 price tag went to charity. @jlkopf
  • Helvetica perfume–for the filthy ironic hipster in your life @adam86valentine
  • If you're as lazy at picking typefaces as your are dressing yourself–Try Helvetica Perfume! @kononuk
  • #ObamasAmerica RT @sherships: Helvetica is now a perfume. @blakehounshell
  • mmmm the smell of oversaturation comment by irving73
  • Call me when it's a pastry. @wendyfrink
  • The perfect gift for a designer...NOT. @agdesigngroup
  • USD 62.00 pour 2 oz d'eau distillée.La hispterisation va trop loin. @FrenchFigaro
  • Thanks, but I'll wait for the inevitable Walgreens smellalike, eau de Arial. Only $9.99. comment by DoALittleDance
  • GTFO, humanity eats itself @guardianjessica
  • Designers really are utter wankers. @gavweir
  • Smells like black ink and paper falling on the alpine morning breeze. (I'd rather wear Mrs. Eaves). @hellbox
  • Wtf? #hipstersareweird @arjahloo
  • Helvetica the Perfume. At least it isn't Comic Sans. @shawnhooper
  • Helvetica the perfume, for those who want to smell like fixies and entitlement @radiomoderation
  • In turning empty hype into a subversive product itself, "caveat emptor" takes on a whole new meaning. REFINERY 29
  • When I 1st looked at the Helvetica: The Perfume's product page, I thought that fine print read "Shipped Ready for Grifting." @kellybrouse
  • Helvetica-themed novelties were cool when I was in college in 2000. But now I think they're lazy and dumb. comment by DifferentStripes
  • Smells like teen kerning @thringamajig
  • Will there be a companion fragrance, "Comic Sans" for those who dare to ignore context? @zizzybaloobah
  • #Helvetica The Perfume–shouldn't exist @me_tweeets
  • It was probably bound to happen at some point. The St. Louis Egotist
  • I was gonna buy a bottle, but Bruno Maag says it stinks... @verlandospeaks
  • Smelling Like Helvetica Means Smelling Like Yourself And That’s Disgusting Four Pins
  • "The scent of nothing"? Reeks of desperation @alanajoy
  • Is this a hoax? It wouldn’t smell of anything. @espiekermann