Helvetica The Perfume
Lovers & Haters
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I would buy this without shame #helvetica #typography
Helvetica: The Perfume ("For Those Who Dare To Be The Same") is gag-gift elevated to art
The font abides, man. The font abides.
I have to admit that this is brilliant in it's simplicity.
Not sure if I'm offended by this or if I'm flattered, but I will always be Helvetica for life.
holy shit, this is why marketing is an art.
Some big modernist fans at Whitespace. We say long live Helvetica and all its gorgeous nothingness
Bwaaahahahahahahahahaha. --> Air. Water. You.
Oh. My. God!!! How did I not know about this earlier?!? Is it too late to adjust my wish list?
Fonts as brands. I love the concept of Helvetica as a fragrance!
A great product with so much and so little. Genius branding with a slight comic touch. #buythis
In case you were wondering what Helvetica smells like, the answer is: nothing. Or oranges and burnt toast, if you've suffered a stroke and therefore decided to drop $62 plus shipping on this very elegant gag gift.
This will be my vintage pet rock's new BFF on the cosmetic counter of my revivification parlour.
Font snobbery at its finest...lets see if it appears on Basenotes database ; )
Thanks @GutsGloryAndUs we now smell exactly like before RT @ArminVit: My own bottle of Helvetica The Perfume.
ALSO THIS IS WONDERFUL
The most exquisite bottled water on the planet
I love the emperor's modernist perfume. Totally brilliant thinking.
A Helvetica-inspired perfume gets props for being a witty, Secret Santa-worthy take on modernism.
Type or hype? “@HelveticaParfum: Jan Tschichold knows that women who wear Helvetica The Perfume understand type.”
I'll use it to make my pet rock smell better.
comment by Justme
The faux pas of the font world has finally taken shape as a perfume. #WishList #PaperWeight
I want to buy @HelveticaParfum–but do you have any plans to package with it your tweetstream somehow? I'm serious. WANT.
2 oz. of distilled water. Precious bodily fluids, Mandrake.
Why the Helvetica hate? It's a hell of a lot better font than most "designers" tend to use when they're trying to be "creative".
comment by arkay808
This wins the Internet today: RT @Jezebel: Helvetica the perfume is irony distilled
Sorry, Britney, but this font is about to damper your fragrant “fantasy.” Providing the best bottled nothing since Phoebe Buffay started hawking Aquafina, the Oakland, Calif.-based design collective has put out what is sure will be the scent of the (hipster’s) holiday season.
If I was a girl this is what I'd smell like...
"You smell good, what is that?" "Me? Oh, that's just Modernism."
If this is all just a way for them to put their branding company on the map, then you know what? Good fucking work.
Maybe you're just more of a Comic Sans lady.
New York Magazine
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Someone clever is very proud of themselves.
comment by Khoi Vinh
This is probably the most retarded thing the "design" world has given us. What a waste of resources. Thanks hipsters.
comment by Leah Rachcof
Best email header of the day–Knives Made From Dinosaur Bones. Worst email header of the day–Helvetica… THE PERFUME
Typography nerds, you have gone too far
Some people just have too much time on their hands...
I can't be sure but something sure smells of bullshit.
This is almost hilarious? But then it's just stupid.
comment by collierLA
Doesn't everyone make fun of Helvetica? #bleh
i'm thinking helvetica smells like my grandmother?
Si je comprends bien, puisque la typo Helvetica est soi-disant "neutre", le @HelveticaParfum, c'est juste de l'eau. Seri-fucking-ously
#Helvetica Perfume, "The Scent of Nothing" ... if only the $62 price tag went to charity.
Helvetica perfume–for the filthy ironic hipster in your life
If you're as lazy at picking typefaces as your are dressing yourself–Try Helvetica Perfume!
#ObamasAmerica RT @sherships: Helvetica is now a perfume.
mmmm the smell of oversaturation
comment by irving73
Call me when it's a pastry.
The perfect gift for a designer...NOT.
USD 62.00 pour 2 oz d'eau distillée.La hispterisation va trop loin.
Thanks, but I'll wait for the inevitable Walgreens smellalike, eau de Arial. Only $9.99.
comment by DoALittleDance
GTFO, humanity eats itself
Designers really are utter wankers.
Smells like black ink and paper falling on the alpine morning breeze. (I'd rather wear Mrs. Eaves).
Helvetica the Perfume. At least it isn't Comic Sans.
Helvetica the perfume, for those who want to smell like fixies and entitlement
In turning empty hype into a subversive product itself, "caveat emptor" takes on a whole new meaning.
When I 1st looked at the Helvetica: The Perfume's product page, I thought that fine print read "Shipped Ready for Grifting."
Helvetica-themed novelties were cool when I was in college in 2000. But now I think they're lazy and dumb.
comment by DifferentStripes
Smells like teen kerning
Will there be a companion fragrance, "Comic Sans" for those who dare to ignore context?
#Helvetica The Perfume–shouldn't exist
It was probably bound to happen at some point.
The St. Louis Egotist
I was gonna buy a bottle, but Bruno Maag says it stinks...
Smelling Like Helvetica Means Smelling Like Yourself And That’s Disgusting
"The scent of nothing"? Reeks of desperation
Is this a hoax? It wouldn’t smell of anything.